Docs

MassPartner Documentation

Guides, tutorials, and configuration references for affiliates and brands.

Platform Overview

MassPartner is a two-sided affiliate management platform designed for scale. We connect Brands (who want to acquire customers) with Affiliates (who have an audience and want to earn commissions).

The platform handles:

  • Tracking: Accurate conversion attribution via cookies or S2S postbacks.
  • Payments: Automated weekly commission payouts and brand invoicing.
  • Management: Tools for brands to manage thousands of affiliates and review conversions.
  • Creatives: A central repository for banners, email swipe copy, and promotional materials.

Tracking Links (For Affiliates)

Every affiliate on MassPartner gets unique tracking links for each approved brand campaign. This is how we track your clicks and attribute your sales.

  1. Go to your Affiliate Dashboard and navigate to Campaigns.
  2. Find an active campaign you are approved for.
  3. Click Get Link.
  4. Copy your unique tracking URL. It will look like this: https://track.masspartner.com/click?c=123&a=456

UTM Parameters: You can append sub-IDs to your tracking links to track your own traffic sources (e.g., adding &subid1=facebook_ad_1). These sub-IDs will appear in your conversion reports.

Banners & Creatives

Brands upload creative assets (banners in standard IAB sizes) for affiliates to use.

  • Go to Banners in your affiliate dashboard.
  • Select a brand campaign.
  • Choose a banner size (e.g., 300x250, 728x90).
  • Click Get Code to generate an HTML iframe snippet.
HTML 
<iframe src="https://masspartner.com/banner/view?b=123&a=456" width="300" height="250" frameborder="0" scrolling="no"></iframe>

Paste this HTML directly into your website. When a user clicks the banner, they are redirected through your tracking link automatically.

Creating Campaigns (For Brands)

A campaign defines what you are promoting, how much you pay, and your tracking configuration.

  1. From your Brand Dashboard, go to Campaigns → Create New.
  2. Enter a Name and Description.
  3. Set your Commission Structure (Flat fee per CPA, or Percentage of Sale).
  4. Set your Cookie Duration (e.g., 30 days, 60 days).
  5. Add your landing page URL.
  6. Configure your tracking (see the Tracking Setup guide in your dashboard).

Once created, affiliates can browse your campaign in the marketplace and apply to promote it.

Commission Tiers (For Brands)

You can create custom commission tiers to reward top-performing affiliates.

For example, your default campaign might pay $50 CPA. You can create a "VIP Tier" that pays $75 CPA, and manually assign your best affiliates to this tier from the Affiliates management page.